Over the weekend Whole Foods Market announced that they would be making a major change to their seafood departments. They are going to stop selling certain species of fish because they are unsustainable. This new policy comes a whole year before Whole Foods’ original deadline to begin the practice.
The change will start on April 22nd or Earth Day and it means there will no longer be red-rated, wild caught fish sold in their stores. Examples are: Atlantic halibut, grey sole, and skate. Instead customers will be directed to purchase fish that are similar but sustainable like Pacific halibut which is a Marine Steward Council (MSC)-certified fish. The MSC-certification is on any wild caught, sustainable fish that doesn’t have the color-coded label the store also uses.
The seafood departments stoplight colored rating system, which works well at a glance for quick decision making, was set forth in 2010 by Whole Foods and two non-profit organizations: Blue Ocean Institute and Monterrey Bay Aquarium.