The eco-friendly reusable shopping bag and travel accessory company BlueAvocado announced the launch of their first celebrity designed line: XO(eco).  The line is brought to you by Lauren Conrad, best known for her role on two of MTV’s popular reality (with some scripting when necessary) shows “Laguna Beach,” and its spin-off “The Hills.”

Conrad is no stranger to fashion design; she currently has a line sold at Kohl’s called LC by Lauren Conrad. Last fall she launched Paper Crown for boutiques and upscale retailers like Nordstrom.

“As a designer, making greener choices has to be easy, inspiring and fun.  I have designed items in the BlueAvocado XO(eco) collection with REPREVE to become a part of my daily life so I can have fashionable, eco-friendly products," said Lauren Conrad in a release about the launch. "If the XO(eco) collection keeps millions of disposable bags and plastic bottles from landfills and oceans, then we have successfully designed a timeless fashion statement."

Conrad’s collection, like all of BlueAvocado’s wares, are made from REPREVE-based fabric which is made from recycled plastics, including post-consumer bottles. Each product diverts somewhere between 3 to 35 bottles from landfills and the marine environment.

The collection is available in two prints: 'tuxedo stripes' in black and cream or a mint and pink 'bird-on-a-wire' print. Conrad and BlueAvocado used this opportunity to expand the product line to include 100% organic fair-trade cotton towels, a curling iron sleeve, a jewelry roll, and makeup bags. Conrad’s lunch kits are sold with a BPA-free plastic tumbler printed with umbrellas or birds depending on the print the bag sports.

BlueAvocado says that in 2011 their offerings -shopping totes, lunch bags, and even a drink sleeve-  eliminated over 46 million disposables from the waste stream and reused almost a million plastic bottles in their fabric.

"There is nothing more fashionable than designing a better future, and no one more perfect to inspire millions than Lauren Conrad," said Amy George, CEO for BlueAvocado.  "She has an eye for design and a heart for our planet."

BlueAvocado’s founders maintain a blog aptly named “The Pit” where you can get green tips, learn about the charities and causes the company supports, and see what’s next for their products.

If this celebrity collection does well perhaps BlueAvocado will continue to work with other big names in the entertainment world to bring us more cute, Earth-friendly accessories.

To shop the XO(eco) collection visit amazon.com. Browse what BlueAvocado has to offer or locate a retailer via their website.