According to the latest results from the Harris Poll, consumers are getting off the sustainable bandwagon
as “green behaviors” are on the decline. They are doing this even though could be saving money and the poll also found “considerably fewer U.S. adults now express concern for, and awareness of, environmental issues.”
How bad is it? 2012’s poll says that about 1 in 3 adults or about 34% “say they are concerned about the planet we are leaving behind for future generations.” The percentage in 2009 was 43% so there was a ten percentage point decrease. Perhaps the people polled don’t have future generations to worry about or could we be seeing the opinions of the post-emotional millennials? Either way, that is still less than half.
Significantly less than half of adults surveyed describe themselves as "environmentally-conscious" (27% 2012 vs. 30% 2009) and they also don’t “personally care a great deal about the current state, and future, of the environment” (31% 2012 vs. 36% 2009 and 34% 2010).
Well, that is depressing news to take into this Earth Day weekend.