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Viewing entries tagged Ford
On Friday Ford Motor Company announced they were over halfway toward their current goal of using an average of only four cubic meters of water per vehicle during manufacturing globally by 2015. The company reduced the average amount of water used to make each vehicle by 8.5 percent between 2011 and 2012.
"Ford recognizes the critical importance of water, and is committed to conserving water and using it responsibly," says Robert Brown, the vice president of Sustainability, Environment and Safety Engineering.
"Many vehicle manufacturing processes require water and the resource is used at every point in our supply chain."
Ford Motor Company sure does love their EcoBoost™ technology. Have you recently seen a Ford commercial that hasn’t mentioned the EcoBoost™? If that guy they use as a spokesperson, with the hat and non-confrontational manner, appears you know he is certainly going to mention it. At least that set of Ford commercials are more tolerable than the “Drive One” surprise press conferences set which could lead a viewer to wonder: Is there a Ford driver out there too busy to participate in a fake press conference and has pushed the cameras away?
But back to the EcoBoost™ and why does a mall shopper in one of the commercials love the sound of it even if she doesn’t know what it is.
Do you know how much water is used in the manufacturing of a single car? According to Ford Motor Company they used 9.5 cubic meters in 2000 and one cubic meter is equal to 264.2 gallons of water. That means Ford used approximately 2,509 gallons of water per vehicle in 2000. That same year the company began their Global Water Management Initiative and the program, over a ten year span, has reduced Ford’s total “global water use by 62 percent, or 10.5 billion gallons. That's the equivalent of how much water 105,000 average American residences use annually, based on figures from the U.S. Environmental Protection Agency.”