Earth Blog

Coca-Cola’s 2011-2012 Arctic Home campaign, which came in two phases after the white cans of regular Coke confused the soda addicts, was too late to help a selection of survey respondents improve their polar knowledge.  At best it would have only achieved the bare minimum when it comes to knowledge of Earth’s polar regions -it would have raised awareness and little else.

Raising awareness is good because it could lead to concern which then leads to action. But a research study conducted by the Carsey Institute of the University of New Hampshire (UNH) says even with much ado about the polar regions it has led to not much but political-driven opinions.

In October we blogged about the Coca-Cola company’s partnership with the World Wildlife Fund to help get the word out about the depleting polar bear population and the melting of Arctic Sea ice. Coca-Cola turned their classic red cans white to raise awareness at the consumer level and the cans hit store shelves on November 1st and instead of awareness there was just confusion.

Well, you could consider it 'green'.  Yesterday Coca-Cola Chairman, Muhtar Kent stated that the company wants to raise awareness of the threatened levels of Polar Bears, which have been one of their beloved icons since 1922.  To do so, they are changing their iconic Coca-Cola cans from red, to white!  The cans are expected to be in stores starting November 1st.

Coca-Cola has teamed up with the World Wildlife Fund (WWF) to raise money and awareness of the depleting Polar Bear population, as well as the threat of the melting Arctic Sea Ice.  Present data suggests that with the melting of the ice, Polar Bears are being forced to swim greater distances, which is also limiting their ability to hunt for food.